Privacy Policy

StraightScale is a business growth and consulting brand operated by [LEGAL ENTITY NAME], a company registered in Wyoming, United States.

Registered address: [REGISTERED ADDRESS]

Registered in: Wyoming, United States

EIN / registration number: [EIN / REGISTRATION NUMBER]

Website: straightscale.com

Email: support@straightscale.com

Privacy contact: [LEGAL CONTACT EMAIL] (until a separate privacy email exists, please use support@straightscale.com).

When you book a consultation through our website form, we collect the information you enter:

• name
• phone or WhatsApp number
• business name
• the field your business is in
• your annual revenue range (you can choose not to say)
• the main problem you want to fix

If you contact us directly by email, phone, WhatsApp or social media, we also receive the information and messages you choose to send us.

Like most websites, our hosting provider may automatically process basic technical information needed to deliver the website securely, such as IP address, browser type and device type.

We collect personal information when you:

• submit the consultation form
• contact us by email
• contact us by phone or WhatsApp
• message us on social media
• communicate with our team

We use personal information to:

• respond to enquiries
• arrange consultations
• communicate with prospective clients
• understand your business needs
• provide requested services
• manage client relationships
• keep the website secure and working
• prevent fraud or misuse
• comply with legal obligations
• establish or defend legal claims

We will only send marketing communication where we have a valid basis to do so, including your consent where it is required.

Depending on the situation, we process personal information because:

• you have given consent
• processing is necessary to respond to your request
• processing is necessary to enter into or perform a contract
• we have a legitimate business interest that does not override your rights
• processing is required by law

When you request a free 1-on-1 consultation, we use the information you provide to:

• evaluate your enquiry
• prepare for the consultation
• contact you about scheduling
• understand whether StraightScale may be able to help

Submitting a consultation request does not create a client relationship or require you to purchase any service.

Information you send us may be kept in the systems we use to manage enquiries and client relationships, for example to record communication, schedule follow-up, manage consultation bookings and keep contact history.

This policy will name specific CRM or scheduling providers once they are connected to the website.

straightscale.com uses Meta Pixel, a tool provided by Meta Platforms (the company behind Facebook and Instagram). It loads when you open the website.

Meta Pixel tells Meta which pages of the website you visited, and when you send our consultation form. We use this to measure how our Facebook and Instagram ads perform and to show our ads to people who may be interested.

We do not send Meta your name, email address, phone number or the answers you write in our form. Meta may connect this activity to your Facebook or Instagram account if you are logged in, under Meta's own privacy policy (facebook.com/privacy/policy).

You can limit ads based on this activity in your Facebook or Instagram ad settings, or by blocking third-party cookies in your browser.

Our private admin area does not load Meta Pixel.

Cookies are small files stored on your device. Websites can use them in several ways:

• Essential cookies: necessary for the website to work.
• Analytics cookies: help understand website usage.
• Marketing cookies: help measure advertising performance.
• Preference cookies: remember your choices.

straightscale.com uses essential storage for the website to work. Marketing cookies set by Meta Pixel (for example the _fbp cookie) are used to measure our advertising, but only if you choose "Accept" in the cookie banner.

When you first visit, a banner asks you to choose "Accept" or "Only necessary". Until you accept, the Meta Pixel and any other analytics or marketing scripts do not load. We remember your choice for 6 months in a small essential cookie (cookie_consent).

You can change or withdraw your choice at any time with the "Cookie Settings" link in the footer of every page. You can also delete or block cookies in your browser settings. Refusing cookies will not stop you from using the website or booking a consultation.

We may share personal information with service providers that help us run the website and business, such as:

• website hosting and cloud infrastructure providers
• email providers
• CRM and scheduling providers, once used
• professional advisers

We do not sell personal information. Service providers only receive the information they need to perform their function, subject to appropriate safeguards.

StraightScale is based in the United States, and some technology providers may process or store information in the United States or other countries.

Where personal data is transferred internationally, StraightScale uses the appropriate safeguards required under applicable data protection law.

We keep personal information only as long as reasonably necessary for the purpose it was collected for, including:

• handling an enquiry
• maintaining a client relationship
• complying with legal obligations
• resolving disputes
• maintaining appropriate business records

Retention periods may differ depending on the type of information and relationship.

StraightScale uses reasonable technical and organisational measures designed to protect personal information against unauthorised access, unauthorised disclosure, loss, alteration and misuse.

No online system can be guaranteed to be completely secure.

Depending on applicable law, you may have the right to:

• request access to your personal data
• request correction of inaccurate data
• request deletion where applicable
• request restriction of processing
• object to certain processing
• receive certain personal data in a portable format
• withdraw consent where processing is based on consent
• object to direct marketing
• lodge a complaint with the competent supervisory authority

Requests can be sent to [LEGAL CONTACT EMAIL] or support@straightscale.com. We may need to verify your identity before fulfilling certain requests.

Where permitted, StraightScale may contact you about services or content relevant to your business.

You can stop receiving marketing messages at any time by using an unsubscribe link where provided, replying to the message, or contacting us at support@straightscale.com.

Service-related communication may still be sent where necessary.

Our website may contain links to third-party websites, such as our social media pages. StraightScale is not responsible for their privacy practices or content. Please review their privacy policies separately.

StraightScale services are intended for businesses and professional users. The website is not intentionally directed toward children.

If we learn that personal information has been collected from a child where this is not permitted, we will take appropriate steps to remove it.

We may update this Privacy Policy from time to time. When material changes are made, the “Last updated” date at the top of this page will be revised.

For questions about this Privacy Policy or the handling of personal information:

STRAIGHTSCALE, [LEGAL ENTITY NAME], [REGISTERED ADDRESS]

Email: [LEGAL CONTACT EMAIL]

General enquiries: support@straightscale.com

StraightScale is a US company. If you are in Albania, you may also have the right to submit a complaint to the Albanian authority responsible for personal data protection: the Commissioner for the Right to Information and the Protection of Personal Data (idp.al).